No matter where I go, no matter who calls, no matter when I check twitter… there it is – “behavioral finance”. In an effort to understand the great financial crisis of 2008 everyone it seems has turned to what the academics call the “biases and heuristics lit”. I mean it seems so ubiquitous to me (granted I am biased that I swear I even hear about it in Starbucks and on the 6 train in Manhattan.

Yet beyond the platitudes, how many people can really do anything but list and define the ostensible biases? Again, I am definitely and completely without a doubt biased but I do listen very carefully for someone to make these experimental observations both explicable and practical … and so far…

I even attended Harvard’s annual conference on the said topic and while it was great and I feel lucky to have had the opportunity, the “why” of the matter (at least in my not so humble opinion) still needs attention.

So hence, this ReThink Group now exists and hopefully soon we will fully articulate what we have spoken about at US Trust, Morgan Stanley, BNY Mellon and Battle of the Quants in a book called RISKY BUSINESS: IT ISN’T WHAT YOUR BRAIN THINKS!