Denise Shull is an internationally recognized decision theorist  in a new psychology of risk, uncertainty and decision making. A former commodities trader, she has worked with hundreds of market professionals to improve their performance under pressure. She uses her theory of emotional-social context to turn behavioral finance, neuroeconomics and emotion science into measurable results and competitive advantages.

Her upcoming book, Market Mind Games: A Radical New Psychology of Investing, Trading and Risk unravels the human mystery of the markets and offers a revolutionary prescription for benefiting from the critical ‘soft data’ typically suppressed in market decisions.

Ms. Shull received her master’s degree in neuroscience from The University of Chicago in 1995 and is a graduate of Harvard’s executive program in “Investment Decisions and Behavioral Finance”. She currently belongs to The Society for Neuroeconomics and The Social and Affective Neuroscience Society.

Ms. Shull has been profiled in Bloomberg Markets and The Financial Times, quoted in The New York Times, WSJ and Forbes and has appeared on CNBC, The Discovery Channel, Cavuto, and PBS’ Nightly Business report.