TAP into the X-Factor of Human Performance
Historically focused on traders and portfolio managers, ReThink’s out-of-the-box approach has improved the performance of bank and proprietary traders, hedge fund managers and even independents. Despite the widespread notion that emotions don’t belong in risk decisions, ReThink consistently receives rave reviews for solving the seemingly unsolvable. Our founder’s book, Market Mind Games, has been called “a veritable Rosetta Stone of trading psychology”, “a game changer”and “ahead of its time”.
Leveraging an uncommon set of assessment, coaching and training services, ReThink picks up where other mental skills programs fall short. We untangle the roots of self-doubt and fear of the unknown. We solve slumps and otherwise inexplicable mental challenges. Clients find themselves more resilient, more confident and more centered in their field of expertise.
Denise Shull heads the risk and performance psychology practice. Bill Long joined in 2012 and runs our HEADSx talent assessment offering in addition to functioning as Chief of Staff. In 2016, we launched ReThink:Sports. In 2018, we added three new coaches to our staff and in 2019 Denise now works with select corporate warriors in addition to her traditional client base of hedge funders, traders, Olympians and other professional sports personnel.
Who We Are
Bill Long joined ReThink in 2012 and taking his experience analyzing managers, markets and economics, created our second practice in Alternative Investments. Read More.
In the summer of 2015, Elliot Noma Ph.D. officially joined our team. A long-time friend, Elliot is bringing his expertise in mathematical psychology to our talent assessment research. In 2017, Leslie Harris and John Burns joined as additional performance coaches.
Our Services and Skills
One of the latest is this overview from Forbes, Meet Denise Shull, The Real Life Performance Coach from BILLIONS.