In addition to being one of the most authentic and insightful people I know, no talent, technology, or person comes close to Denise in helping you crack your own code.

~Paul Jablonski, CIO, Kraken LP

In my quest to find a mental performance edge I have worked with a number of world renowned performance coaches- from coaches for Super Bowl winning teams to US Navy SEALs and everything in between.  It wasn’t until I started working with Denise Shull and learning about how emotions affect decision making that I was able to start to see a real positive change in my work and life.   Denise has an uncanny ability to meet each client where they are, while also being able to see how they need to develop.  She cultivates optimal performance by helping people leverage their emotions to propel them forward.  She is able to instantly create rapport with clients, synthesize their information quickly, and guide them to self-improvement at a steady pace.  Her cutting edge approach of using all emotions as information is the guiding force in her work.  Like no one else before her, Denise helps clients evaluate and understand all feelings in high pressure environments to achieve personal bests time and time again.  Since I started working with Denise, I have come to understand that emotions are the x-factor for peak performance in my career as a trader, in my golf game, and in my relationships.  It is through my work with her, that I have a new an impactful approach to grow my business and achieve a new level of excellence in my life.

~JB, Former CME Options Market Maker

I am eager to see what Denise discovers next. The self-knowledge gained from her material and the exercises have been of great value to me. Denise’s material is a learning process and multiple repetitions are a must. It is however WELL worth the effort.

~LA, Trading Desk Head, Global Commodities firm

Having traded for more than 15 years it is humbling and refreshing that the recent work I have done with Denise Shull has enabled me to make more progress in my trading than all my years of experience on their own.

~RW, Trading Desk Head, Top 5 Global Bank

Traders should read everything @DeniseKShull writes, opines or postulates….

~@bamatrader, Professional Portfolio Manager

Denise Shull introduces EQ into a world mired in IQ. It is a complete G-dsend when after many years of trading you are equipped with some simple and frank tools that enable you to catch beforehand – and at the very least postpone – some ego trading, frustration trading, revenge trading, boredom trading and ritualistic trading.

~AK, Portfolio Manager

I would like to say it was the best money I have spent on trading.


You really did do an incredible job. Much better than a competitor of yours has done, in my opinion.


Denise Shull has been a great asset to me, and I believe she would be an equally great asset to any trader willing to work to improve their results.”



Denise is one of those rare speakers who you always hope to find: someone who can engage, challenge, and entertain an audience all at the same time.

~R.Franco, LiquidNet

Denise Shull is a captivating and insightful speaker whom I would thoroughly recommend for any investor or trading audience. Denise was the keynote for our ultra-high net worth investor conference — an audience of highly discerning and critical delegates. A consummate professional and thought leader in her area, Denise was both entertaining and informative, keeping the room’s attention with a well-crafted and expertly delivered speech. Her insights move far beyond behavioral finance, breaking new ground in helping investors and traders understand the emotional and neurological reasons for their decision-making. I cannot recommend Denise highly enough.

~B. Love, Institute for Private Investors

I had the great privilege to attend a presentation that Denise delivered as a guest speaker at MIT in August 2012. I and the other attendees found Denise’s presentation to be intellectually stimulating, entertaining and thought provoking.

Denise clearly has an extensive depth of knowledge and she was able to convey that knowledge in a meaningful and insightful way. I would highly recommend Denise to anyone wanting to learn and interested in a more accurate angle on risk decision making.

~A. Hare, MIT