Denise Shull, MA, leverages her training in psychological science to solve the challenges of mental mistakes, confidence crises and slumps in Olympic athletes, Wall Street traders and corporate warriors. Denise is known for her uncanny effectiveness in coaching, training and assessing for the X factor of human performance under pressure. Her clients include portfolio managers, traders, professional and Olympic athletes and business innovators.

Ms. Shull’s Wall Street career began in 1994 at the Chicago Board Options Exchange. She traded for Electronic Trading Group and Schonfeld Securities before moving to NYC to run trading desks at Sharpe Capital and NYSE Floor Broker Bonfanti. She founded the risk decision consultancy, The ReThink Group in 2003. Her 2012 book, Market Mind Games: A Radical Psychology of Investing, Trading and Risk has been described as the “best of its genre” and a “veritable Rosetta Stone of trading psychology.”

In 2015, Shull consulted on Showtime’s drama BILLIONS and the character Wendy Rhoades and in 2016 Bloomberg’s Tradebook built the Trader Brain Exercise based on The ReThink Group’s work. In 2017, Shull delivered HEADSx, a unique talent assessment tool, used by hedge funds to hire exceptional market talent.

The head of regional trading for a global bank says:

“…the work I have done with her has enabled me to make more progress in my trading than my 15 years of experience did on their own.”

An engaging speaker, Shull has delivered keynotes and workshops at MIT’s Sloan Fellows program, US Ski and Snowboard, Harvard Business School, Leaders in Sport, NASCAR Cup Winners Hendrick Motorsports and the Ontario Teachers’ Pension Plan among many others.

In 2019 she appeared on Real Vision and Yahoo Finance and in the past on CNBC’s Squawk Box both in the US and Asia. FORBES, WSJ, FT, Bloomberg Markets, and New York Times’ Dealbook  have run profiles on her unique work. She has also appeared on FOX Business with Liz Claman, Bloomberg, Cavuto, PBS, The Discovery Channel and CNBC’s Halftime Report. 

Shull holds a Master of Arts in neuropsychoanalysis (1995) from The University of Chicago. Her thesis research, “The Neurobiology of Freud’s Theory of the Repetition Compulsion,” was published in 2003 in the Annals of Modern Psychoanalysis and was cited in 2013 as one of the first papers written in neuropsychoanalysis. She is also a 2009 alumna of Harvard’s Kennedy School Executive Education program, Investment Decisions and Behavioral Finance.

Shull resides in NYC but remains a lifelong fan of the Cleveland Browns and a relatively fast downhill skier.