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ReThink is known for its un-traditional approach. The name ReThink even refers to the value of rethinking thinking altogether. To that end, we believe that the most effective mental skills coaching will go beyond the ideas of mental toughness and positive thinking.

Recent research shows that not only is emotion pivotal in peak performance but that new strategies for negative emotions offer the most leverage.

Market and athletic performance improves, even from already high levels, when one learns to recognize and comprehend all of one’s emotions. Two New York University Decision Neuroscientists even recently concluded a paper on risk decisions with this comment about “affect” (the academic term for feelings and emotions):

In a manner unlike any other cognitive domain, we believe affect also has a foundational role in decision-making, as affective information constitutes the very basis of every estimate of subjective “value” or “utility”, making affect the fundamental metric upon which choice itself is built.

Two other studies specifically looked at self-awareness in traders and portfolio managers. They stated:

Traders’ engagement with their feelings is qualitatively different between low and high performers.

Male subjects with high self-monitors achieve superior trading performance.

Denise and her team assess, coach and train clients in how to benefit from this more accurate view of emotions and high performance. Just a few of their results include:

  • A PM improving his win loss ratio from 55 to 75%
  • A head trader in a long slump resolving the downward spiral
  • A former floor trader learning to be successful on the screen
  • A PM improving his average size winner to loser from 1.5 to 2.3
  • A break-even trader resolving his mental blocks
  • A bank desk head reducing his life-long risk averse nature
  • A PM who could make money but would inevitably give it back

Solving the Puzzle


Too many people repeat the mantra “control your emotions,” when all that matters is not what you feel but what you do!

When you realize that all types of feelings have all kinds of information in them, it radically alters what you are capable of.

The problem is that we were all taught to try to set emotion aside. It even looks – on the surface – like doing so works. What most don’t notice, though, is that the calm confidence we all desire is also a feeling.

ReThink coaching teaches you how to understand the meaning in your emotions, how to avoid automatically acting on the energies of emotion, and how to capitalize on your unconscious pattern recognition, intuition and instincts that come from experiential learning.

1-1 Performance Coaching

ReThink’s core service is helping individuals reach their potential through capitalizing on what we know about how emotion really works.

A typical Portfolio Manager/Trader initial coaching engagement works as follows:

  • Twice-weekly phone meetings
  • Behavioral Alpha course review as appropriate
  • Between-meeting homework, email and text communication
  • 90-day initial commitment
  • Follow-on one year retainers with custom schedules per the client’s style/needs

To begin working with Denise or one of our other coaches, please reach out via our contact page and tell us a little bit about yourself.

ReThink’s custom workshops center around the idea of a deeper understanding of individual and team realities. With greater clarity, individuals (and therefore teams) can create shared visions, mitigate frustrations, fully contribute and find renewable motivation. Regardless of the task – better market decisions or better coordination among teammates, understanding how thought, feeling and behavior actually work together in an equal and reciprocal fashion gives you a competitive edge.

To discuss a custom workshop for your group, please reach out via our contact page  and provide some detail about the situation. Bill Long will be in touch to discuss further.

Why Choose Us

In 15+ years of active coaching, Denise has worked with numerous portfolio managers and traders who have tried the traditional approaches and more well-known coaches. She consistently receives inquiries from Portfolio Managers, Traders and now a new group of athletes that have been failed by the approaches of cognitive-behavioral, positive thinking and emotion control. Denise knows how to help you understand yourself and can teach you how to work with your emotion in a way that is unparalleled.

Her team includes Bill Long, John Burns – former floor trader and student of high performance coaches worldwide, accomplished businessperson and Modern Psychoanalyst Imke Oster and 25-year Portfolio Manager Evan Marks.  All are uniquely experienced professionals who are available to ensure that the right fit for your situation is arranged.

What A Client Says

“Very, very instructive”
MB, Private Equity Principal
“Her work is creative and innovative and just may provide the key or a practical path to truly understanding and more importantly developing what is commonly referred to as a trader’s ‘gut feel’. Having traded for more than 15 years, it is humbling and refreshing that the recent work I have done with her has enabled me to make more progress in my trading than my years of experience did on their own”
RW, Trading Desk Head, Global Institution