Take Better Risks.
Make Better Decisions. 
Deliver Better Results.

— The Shull Method 

Human Performance and Risk Decision Consultants

Architecting our Clients' Optimal Results

We revitalize professional performers, inspire professional investors and reinvigorate management teams across finance, sport, arts, music and business.  

The Shull Method, our signature consulting framework, leverages the latest research on human perception and judgment. Translating the findings into tactical and practical strategies, we help you resolve mysterious mental challenges such as confirmation bias, conflicting goals, resilience and motivation.   

Reimagine your potential results. 

Trading & Investing

Traders, Investors 
Chief Risk and Chief Investment Officers 

Learn how to trust in your own judgment. Understand your convictions. Learn how to recognize valid intuitions and divert impulsive urges. Despite what they say, you are not controlled by cognitive bias.



Athletes, Coaches
General Managers and Owners

Grab a powerful new edge in the pursuit of that mysterious “It” or “X” factor. Sharpen the mental edge you bring to your most pressure-filled competitions and to your toughest risk decisions.



Performers, Agents 
Producers and Directors

Tap directly into your whole psyche – your natural kaleidoscope of fears, frustrations and joys to create, perform, produce or direct even more elegantly than you do now.


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Even the smartest people in the room are listening when Denise is sharing insights on how we overcome our behavioral biases. Denise tells you how to hire the X-factor of portfolio management, how PMs come back from a losing streak and how to help COO's create a coaching environment, all in 60 mins.

- Avijit Choudhury, APAC Head of Capital & Consulting Services, UBS

David K

Denise has a unique way of working with high-achievers to help them go further and past what may be blocking them. She is an expert at helping to navigate the complex situations in our business and helps with my decision-making process in high stress situations. 

- CAA Pro-Sports Agent


Denise is the Yoda of the performance coaching world - spend time in deep interaction with her and the crevices are no longer frightening, the daunting peaks gradually become scalable and a sense of enlightenment appears. I have found Denise’s approach to self-regulation and sharpened awareness to be a game-changer. There is no substitute for Denise’s coaching in terms of razor-sharp uniqueness and insightfulness.

- AK, Family Office Investor, Former London Hedge Fund Manager


Denise has helped me see my past in a way that no one else has, and now I am moving toward my professional soccer career in a way that encourages me. Most of, if not all, of any future success I have will be attributable to Denise.

- JB., Emerging Pro Athlete

Pension Fund

Denise has an unusual ability to help a decision maker understand the real, underlying drivers for the decisions they make. Her approach is highly unique and very powerful.

- Fortune 500 Pension Fund, Senior Portfolio Manager

Contact Us 4.19

I recently watched Denise on Anthony Crudele’s show, and found her to be
cutting-edge and refreshing when compared to the stale/recycled
strategies in trading books and all over the Internet.


David K

So many attendees came up to me and commented that
Denise's session was their favorite of the entire event.  

- ML, Real Vision

Andy P

We brought in Denise Shull and The ReThink Group to expand our performance program and to obtain the benefits of a top-flight mental game for all our pit crews. Feedback from our athletes has been very positive and we've already experienced benefits in the races at Talladega and Dover. We look forward to continuing to learn from ReThink and to achieve the competitive advantages we anticipate will occur from our work together.

- Andy P., Director, Human Performance, Hendrick Motorsports

Contact Us 4.20 (re MMG)

I am still reading Market Mind Games but I just went through what I think was
the most mind-clearing moment I have experienced in my life.


Sarna SL Broadway

Denise has been instrumental in helping me to reframe my anger. Through working with her I have learned how to harness the energy contained in feeling angry. I can identify the root of the emotion in a way that allows me to face it and decide whether or not it is productive to act on it. In a job where I am in a high-pressured leadership position, this tool has become invaluable. I have more positive energy to put toward good decision making and have improved my clarity and confidence.

- SL, Broadway Director

Tommy Thornton

I have known Denise for years and have to say there is nobody better at understanding the human element when it comes to trading.

- Tommy Thornton, Hedge Fund Telemetry

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Our Services


1:1 Coaching, Consulting & Advising

We begin with your experience of your challenges. What would next-level success look like to you? Motivation, confidence and resilience seem like they are the same for all of us but in fact they operate more like a fingerprint in your individual psyche. We use our unique model to meet you where you are. We then ask the right questions to lead you to where you want to be.

LEARN MORE about The Shull Method™

Training & Workshops

Our workshops teach you how to rethink thinking itself. We review the science that outlines how the qualitative aspects of a decision – confidence, conviction and belief – create the difference between success and failure. We teach team members how to navigate these elusive factors in themselves and in their teammates in a way that increases the odds of team success.

LEARN MORE about ReThink Training 

X-Factor Talent Assessment

The mysterious X or It-factor is often referenced yet rarely explained. We offer you a cutting-edge tool, our HEADSx assessment, to evaluate a key aspect of this crucial intangible in human performance. Using a demonstrated skill approach, HEADSx asks candidates for their qualitative analyses of hypothetical situations germane to their role and scores the answers using our proprietary algorithm.


Our Team

Denise Shull

Performance, Strategy
and Decision Advisor

Bill Long

Chief of Staff

John Burns

Senior Consultant
Performance Advisor

Evan Marks

Performance Advisor

Lindsey Jacobellis



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