1:1 Coaching and Advising

A Unique Strategy to Become (even) Better

Find and Use the Best of your Own Mind ​

The latest brain and decision research upends what we thought we knew about reaching our full potential. It’s essentially a flat-to-round-earth change! In short, our brains are always predicting what will happen based on our past experiences. In particular, we predict how things will work out for us.

Instead of relying only on intellect and willpower, we can become aware of what is occurring earlier in our own decision cycles. Doing so helps us make the best choices for our particular situation. 

We coach clients with the Shull Method– a unique combination of neuroscience, strategic thinking, and lessons from Modern Psychoanalysis. Our method helps people break through their mental blocks and utilize deep self-awareness as a competitive edge. Clients who have been coached elsewhere tell us it’s unlike any other method they have encountered.

How ReThink's 1-1 Coaching and Advising Work


We ask the right questions in the right way. You talk. We listen. 

Typically beginning with two meetings a week, we agree on your immediate and bigger picture goals and objectives. We meet you where you are.  We work to understand what it is like to be in your shoes. 

Almost always, there are conflicts embedded in your sub-conscious predictions. We help you sort them out. We help you solve the frustrations, understand the fears, and focus on how to get more of what you want.

We recommend you commit to 90 days and expect to work longer. Changes, and the brain biology supporting them, take time. Quick fixes also quickly fail.

An initial call with Bill Long clarifies which of our consultant-coaches make the most sense for your situation. Denise Shull periodically has availability. John Burns and Evan Marks have been trained by Denise and occasionally, Bill might be the best person to work with.

Let us know if you’d like to begin being asked the questions that will make a real difference.


Ready to ReThink your Thinking?

Learn how we can help bring your game to the next level.

From People We've Worked With...

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David K

Denise has a unique way of working with high-achievers to help them go further and past what may be blocking them. She is an expert at helping to navigate the complex situations in our business and helps with my decision-making process in high stress situations. 

- CAA Pro-Sports Agent


Denise is the Yoda of the performance coaching world - spend time in deep interaction with her and the crevices are no longer frightening, the daunting peaks gradually become scalable and a sense of enlightenment appears. I have found Denise’s approach to self-regulation and sharpened awareness to be a game-changer. There is no substitute for Denise’s coaching in terms of razor-sharp uniqueness and insightfulness.

- AK, Family Office Investor, Former London Hedge Fund Manager


Denise has helped me see my past in a way that no one else has, and now I am moving toward my professional soccer career in a way that encourages me. Most of, if not all, of any future success I have will be attributable to Denise.

- JB., Emerging Pro Athlete

Pension Fund

Denise has an unusual ability to help a decision maker understand the real, underlying drivers for the decisions they make. Her approach is highly unique and very powerful.

- Fortune 500 Pension Fund, Senior Portfolio Manager

Sarna SL Broadway

Denise has been instrumental in helping me to reframe my anger. Through working with her I have learned how to harness the energy contained in feeling angry. I can identify the root of the emotion in a way that allows me to face it and decide whether or not it is productive to act on it. In a job where I am in a high-pressured leadership position, this tool has become invaluable. I have more positive energy to put toward good decision making and have improved my clarity and confidence.

- SL, Broadway Director

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All Decisions Are Risk Decisions


Athletes, Coaches
General Managers and Owners

Grab a powerful new edge in the pursuit of that mysterious “It” or “X” factor. Sharpen the mental edge you bring to your most pressure-filled competitions and to your toughest risk decisions.


Trading & Investing

Traders, Investors 
Chief Risk and Chief Investment Officers 

Learn how to trust in your own judgment. Understand your convictions. Learn how to recognize valid intuitions and divert impulsive urges. Despite what they say, you are not controlled by cognitive bias.



Performers, Agents 
Producers and Directors

Tap directly into your whole psyche – your natural kaleidoscope of fears, frustrations and joys to create, perform, produce or direct even more elegantly than you do now.