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Our founder Denise Shull was finishing her Master’s Degree in what was then called biopsychology at The University of Chicago when instead of continuing with a PhD, she opted to become one of the first proprietary electronic equity traders. Naturally, she devoured every trading psychology book she could find. In 2003, that all changed when she rewrote her Master’s thesis and discovered that science had shown all decisions require emotion – a finding in direct contrast to the enduring error of Wall St.’s “control your emotions” mantra Read More.