The Initial Spark
Denise’s first article, “Freud’s Path to Profits” gets published in Stocks, Futures and Options magazine. The first coaching request arrives. Denise asks for mentoring from the Modern Psychoanalysts she knows.
The First Book
McGraw-Hill convinces Denise to write a book and MARKET MIND GAMES is born. With 5 star reviews even 8 years after publishing, “a veritable Rosetta Stone of trading psychology”, “game changing”, “a decade ahead of its time”, it’s still often recommended on social media.
Bill Long, FRM joined ReThink and now heads a number of initiatives including our HEADSx talent assessment.
Creators of Showtime’s hit series ‘Billions’ ask for Denise’s help on the development of the show’s character, Dr. Wendy Rhoades.
Bill and Denise build the Trader Brain Exercise for Bloomberg Tradebook. It launches in July to overwhelming success.
Launched ReThink:Sports with help from a former CBS Sports’ executive. Denise gives first professional sports keynote to the US Ski and Snowboard Association Annual Meeting.
Our first Olympic athlete client, snowboard racer Lindsey Jacobellis secured her first spot in the finals in three Olympics. She misses gold by less than one half of a second!
John Burns, former CME Group trader, joins the ReThink Group.
Officially added the Human Performance department of Hendrick Motorsports to our roster of clients. Give an in-depth workshop to all pit crew athletes.
We officially name our approach The Shull Method.
Our team expands to include Evan Marks, a 25-year professional trader.
Denise is featured in The Athletic and The Akron Beacon Journal in regards to the Myles Garrett:Mason Rudolph incident during Browns vs. Steelers.
Signed our first Broadway director and, pro sports agent from CAA as clients.