Denise visits her adopted hometown, NYC to meet with a variety of clients and attends the Lincoln Center Alternative Investment Industry Gala, hosted by Steve Cohen.
Our Story
2025
Current Day
Acclaimed filmmaker Joseph Ruzer travels to Park City to begin filming Denise and Bill for a mini-documentary series.
Denise and Bill visit Dr. Francisco Gutiérrez, an expert in quantum biology and biophysics, in El Salvador to explore the impact of sunlight and volcanic sand grounding on physiological and cognitive health.
2003–2004
Initial Spark
2003
Having just finished updating her University of Chicago Master’s thesis for academic publication, Denise was discussing with a fellow trader how most of the conventional wisdom regarding rationality versus emotion was outdated. The trader encouraged Denise to write an article for a more mainstream publication, but she was skeptical anyone would publish her.
2004
Denise’s first article, “Freud’s Path to Profits” gets published in Stocks, Futures and Options magazine. The first coaching request arrives. Denise asks for mentoring from the Modern Psychoanalysts she knows.
2010–2015
Risk Psychology 2.0
2010
McGraw-Hill convinces Denise to write a book and MARKET MIND GAMES is born. With 5 star reviews even 8 years after publication, “a veritable Rosetta Stone of trading psychology”, “game changing”, “a decade ahead of its time”, it’s still often recommended on Twitter.
2012
Bill Long, FRM joined ReThink and now heads a number of initiatives including our HEADSx talent assessment.
2015
Creators of Showtime’s hit series ‘Billions’ ask for Denise’s help on the development of the show’s character, Dr. Wendy Rhoades.
2016–2018
ReThink: Sports
2016
Bill and Denise build the Trader Brain Exercise for Bloomberg Tradebook. It launches in July to overwhelming success.
Launched ReThink:Sports with help from a former CBS Sports’ executive. Denise gives first professional sports keynote to the US Ski and Snowboard Association Annual Meeting.
2018
Our first Olympic athlete client, snowboard racer Lindsey Jacobellis secured her first spot in the finals in three Olympics.
John Burns, former CME Group trader, joins the ReThink Group.
We officially name our approach The Shull Method.
2019–2021
Directors & Agents
2019
Signed the Human Performance department of Hendrick Motorsports to our roster of clients.
Helped a break-even hedge fund return 18%.
Denise is featured in The Athletic and The Akron Beacon Journal in regards to the Myles Garrett:Mason Rudolph incident during Browns vs. Steelers.
Released our Conviction Spectrum tool to select asset managers.
Signed our first Broadway director, private equity executive and sports agent as clients.
2021
Denise coaches a well known crypto trader live on stage at one of the first post pandemic conferences hosted by Real Vision in Las Vegas.
2022–2024
Gold Medals
& Board Seats
2022
Relocated to Park City, Utah.
Client and colleague Lindsey Jacobellis wins not one but two gold medals.
2023
Launched our eLearning course: Intro to the Trader Brain.
Denise is interviewed by Voyage Utah and is a Guest Speaker at Utah Founders Annual Event.
2024
Denise is appointed to the Board of Directors at ARMR Sciences – a defense bio-technology company,
Denise travels to West Hollywood for RFK Jr’s 70th birthday party.
Founders of three multi-billion dollar hedge funds across the US, the UK, and Asia hire Denise to work 1-1.