David Brook’s “Behavioral Revolution”

The NY Times esteemed Op-ed and they leave out the best part – as mentioned in our earlier post today.

It is all fine and well to notice that we behave irrationally, it is all fine and well to say that some things are Black Swans… what it is NOT fine and well is to ignore the reality of what we now know about decisions… ala our earlier post repeating Dr. Andrew Lo’s message.

As soon as anyone/everyone realizes that we can’t do anything without a feeling, that all decisions have an emotional-basis and that “emotion analytics” are the #1 clue to figuring out what is risky and what is not… or at least what is best… the better off we will all be.

…and besides… one you factor in “affect”, those Black Swans miracously start turning white!

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